Creative Director - Robert Waddilove
A cross-platform experience designed for primary schools in North London. Cutting edge technology developed in collaboration with Google's Creative Lab and Grumpy Sailor blended digital and physical worlds to create magical moments of audience interaction.
We wanted to make a film that shared the experience for the YouTube audience, rather than a collection of talking heads.
Creative Director - Robert Waddilove
The mobile web is known for being slow, unreliable and generally not that great. Now there's a new solution: progressive web apps.
As the film was designed for a specific audience, we worked with developers to ensure it spoke to them directly, using references they'd understand and relate to, whilst keeping it entertaining and eye-catching.
The film was popular with developers on the Google Chrome Developer YouTube channel too.
Creative Director - Robert Waddilove
When Google wanted to promote a new collection in the Google Arts & Culture app, celebrating the Holi festival, rather than a straightforward promo we pitched the idea that Google should commission their own art work from a local artist. The creation of this piece would then form the promotion for the new collection.
You can see more of the collection and Hanif Kureshi's Rangoli on the Google Arts & Culture site.
Creative Director: Robert Waddilove
B2B film showing how a small seafood company in Berwick used Google AdWords to grow its business.
The film has been very successful for Google, with SME's connecting with Graham Flannigan's story and clearly seeing a similarity with him and his business.
The films were also cut down for promotion on Twitter.
Creative Director - Robert Waddilove
Google's Art Project (Now called Google Arts & Culture), is a brilliant marriage of art and technology using gigapixel photography, Street View imagery and art from over 150 museums. It's an amazing way to view art - and for many people, their only way. It's one of the things I love about it, which speaks to the core mission of Google as well.
We were tasked with creating a launch film that would capture the breadth and beauty of content in Art Project, but also the emotional attachment we have with art. Ultimately we wanted to know how it would feel if you 'fell' into Art Project, inspired by 'Alice Through The Looking Glass'.
