Uploaded by Google Arts & Culture on 2012-04-03.
Creative Director - Robert Waddilove
Google's Art Project (Now called Google Arts & Culture), is a brilliant marriage of art and technology using gigapixel photography, Street View imagery and art from over 150 museums. It's an amazing way to view art - and for many people, their only way. It's one of the things I love about it, which speaks to the core mission of Google as well.
We were tasked with creating a launch film that would capture the breadth and beauty of content in Art Project, but also the emotional attachment we have with art. Ultimately we wanted to know how it would feel if you 'fell' into Art Project, inspired by 'Alice Through The Looking Glass'.