Hi, I’m Rob, a Creative Director and an Editor.
I combine the strategic vision of a Global CD with the hands-on craft of a filmmaker. For over two decades, I have built and led creative teams for adidas, Google, and Hertz, scaling from specialised local teams to 90-person global hubs across multiple time zones.
My approach blends marketing rigour with cinematic storytelling and deep technical proficiency. Whether I’m directing 3D-led global launches for adidas or cutting promos for major US dramas at Paramount, I’ve spent my career proving that you can scale production without sacrificing the soul of the work.
Currently, I’m putting that philosophy to the test with CTRL RIOT, a GenAI hybrid studio I co-founded. I’m brushing off my inner sceptic to explore generative tools for their production benefits, while ensuring human storytelling remains integral and creative integrity stays intact.
Get in touch:
Email - robert@waddilover.com
LinkedIn
Twitter/X
Instagram
Letterboxd
Shots
Best Branded Short of the Year – Win
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer
Cannes Lions
Nomination
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer
Rushes
Polaroid Newcomer Award – Shortlisted
‘4-4-3′
Producer
BTAA/Kodak Student Commercial Awards
Best in Brief – Win
Best Overall – Win
‘Cycle of Life‘
Director
TCM Classic Shorts
Best Short Film – Shortlisted
‘Practise Makes Perfect’
Producer