Hi, I’m Rob, a Creative Director turned Promo Editor/Creative.
I bring 20+ years of global brand experience into the edit suite.

I’m currently freelancing at Paramount/Channel 5, cutting high-impact promos for major US dramas.

Previously, I was a Creative Director at OLIVER on brands such as adidas, Hertz, Danone & Johnnie Walker and for a decade, I built a content agency at Google in London, Singapore and San Francisco, but my heart has always been in film and TV.

I studied film in London (with my graduation film screened at the Berlinale and global film festivals, and my entry in the BTAA/Kodak winning two awards) and never stopped studying.
I get my money's worth with my monthly ODEON pass, love collecting physical media and am an active Letterboxd user, which all helps bring a deep knowledge of cinema to my work.

I combine a CD’s strategic vision with the craft of an editor.

Get in touch :)

Email - robert@waddilover.com
LinkedIn
Twitter/X
Instagram 
Letterboxd

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Shots
Best Branded Short of the Year – Win
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer

Cannes Lions
Nomination
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer

Rushes
Polaroid Newcomer Award – Shortlisted
‘4-4-3′
Producer

BTAA/Kodak Student Commercial Awards
Best in Brief – Win
Best Overall – Win
Cycle of Life
Director

TCM Classic Shorts
Best Short Film – Shortlisted
‘Practise Makes Perfect’
Producer