I’m a Creative Director and Film Editor with over 20 years of experience shaping stories and building brands on a global scale.

I studied film in London, graduating with a short film that screened at global festivals and won two awards for my entry in the BTAA/Kodak Student Commercial Awards.

After beginning my career producing TV commercials and editing promos, I joined Google, where I spent a decade creating global marketing campaigns and building an in-house creative agency based in London, San Francisco, and Singapore.

I went on to lead global creative teams at OLIVER for seven years, driving campaigns for adidas, Hertz, Danone, and KraftHeinz.

In 2025, I returned to my roots in film and editing, freelancing across creative and editorial for film and TV promos.

Cinema has always been my passion - whether watching, collecting, writing, editing, or sharing on Letterboxd - and I bring that same storytelling approach to my work.

If you’re looking for creative with craft, clarity, and cinematic impact, please get in touch.

Rob

Email - robert@waddilover.com
LinkedIn
Twitter/X
Instagram 

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Shots
Best Branded Short of the Year – Win
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer

Cannes Lions
Nomination
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer

Rushes
Polaroid Newcomer Award – Shortlisted
‘4-4-3′
Producer

BTAA/Kodak Student Commercial Awards
Best in Brief – Win
Best Overall – Win
Cycle of Life
Director

TCM Classic Shorts
Best Short Film – Shortlisted
‘Practise Makes Perfect’
Producer