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For the last ten years I have been working at Across the Pond, working directly with main clients Google & YouTube, as a Company Director and the Director of Creative & Strategy. I helped grow the business from a two-person production company working in-house at Google to a specialised video/film/content agency of 50 people across London, San Francisco, and Singapore. I also led the creative team which covered all briefs globally.

I'm a bit T-shaped. Not literally, but in terms of my skillset. Which I'm frequently told is a good thing, but it does make me hard to pigeonhole, which people like to do (myself included). But, in short, I went to film school, have been an editor, a producer, an exec producer, and a director. I then became more focused on the strategic and creative process of advertising and getting closer to the business challenges clients were facing. This led to Across the Pond taking an agency approach with clients, rather than as just a production company.

I love working with clients and teams, and have a fierce desire to understand the brand/product/service and the audience. Where do we reach them and how to best connect with them? It’s a buzz to connect people to things in creative and relevant ways.

I’ve stopped watching ‘TV’, but have never watched so many great TV shows. I’ve also stopped watching ‘the news’, but I still get through over 1000 news articles in Twitter and my newsfeed every day. We love stories, we’re just finding them in different places now.

I also have the useful skill of being able to compare almost any real life situation with an episode of Seinfeld.

 

Clients

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Awards

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Shots
Best Branded Short of the Year – Win
‘Google Analytics In Real Life – Online Checkout’
Executive Producer

Cannes Lions
Nomination
‘Google Analytics In Real Life – Online Checkout’
Executive Producer

Rushes
Polaroid Newcomer Award – Shortlisted
‘4-4-3′
Producer

BTAA/Kodak Student Commercial Awards
Best in Brief – Win
Best Overall – Win
Cycle of Life
Producer & Director

TCM Classic Shorts
Best Short Film – Shortlisted
‘Practise Makes Perfect’
Producer