Creative Director - Robert Waddilove
The mobile web is known for being slow, unreliable and generally not that great. Now there's a new solution: progressive web apps.
As the film was designed for a specific audience, we worked with developers to ensure it spoke to them directly, using references they'd understand and relate to, whilst keeping it entertaining and eye-catching.
The film was popular with developers on the Google Chrome Developer YouTube channel too.
Creative Director - Robert Waddilove
Google's Art Project (Now called Google Arts & Culture), is a brilliant marriage of art and technology using gigapixel photography, Street View imagery and art from over 150 museums. It's an amazing way to view art - and for many people, their only way. It's one of the things I love about it, which speaks to the core mission of Google as well.
We were tasked with creating a launch film that would capture the breadth and beauty of content in Art Project, but also the emotional attachment we have with art. Ultimately we wanted to know how it would feel if you 'fell' into Art Project, inspired by 'Alice Through The Looking Glass'.
Creative Director - Robert Waddilove
Creative Director - Maggi Machado
Creative Director - David Foggon
To announce the commencement of construction on London’s groundbreaking Garden Bridge project, we have created a new film that captures designer Thomas Heatherwick’s ambition for the project; to create a bridge that belongs to all Londoners.
A love letter to the capital, the piece is a celebration of everything that makes London the unique place it is and the people who will cross the bridge every day, from every walk of life. Directed by fast-rising Charlie Robins and co-produced with Forever Pictures, the film was shot over four days in each corner of the city and is a journey through every side of this ever-changing and thriving community.
We’re hugely proud of our work on this project. The role of the film is to generate excitement and support for the project. To do this we wanted to consider the day to day lives of real Londoners in the city. The hustle and bustle, the characters and the variety. All whilst expressing the need for balance with a place of calm, nature and reflection which comes in the form of this exciting new bridge.
Creative Director - Robert Waddilove
Epic visuals tie together Zeitgeist event topics making for an emotive and memorable introduction to the day’s events.
Visit ZeitgeistMinds.com to see the talks
Creative/Exec Producer - Robert Waddilove
Space Lab was a huge, interactive campaign launched by Google in September 2011. The project culminated in a Live stream and Google+ Hangout from the International Space Station before the channel was handed over to Scientific American in September 2012
Sponsored by Lenovo and in partnership with NASA, it’s all about inspiring and educating young people around the world about science in the most imaginative way possible.
The idea is simple: 14-18 year-old students are challenged to design a science experiment that can be performed in space.
The winning experiment will be performed and streamed live aboard the International Space Station.
The challenge was to make a beautiful, engaging and compelling promo that would get people talking about this campaign in as many countries around the world as possible. It was all about captivating visuals and not words.
Having been part of the briefing early on meant there was real synergy between the creative in the video and the rest of the campaign.
In under a week we had 4.5 million views and it was the no. 1 spot in the AdAge viral video chart, beating the iPhone 4S launch video.
It was such a favourite in the office, I worked with one of our designers to create a poster to put up in the office kitchen.
