Google Opinion Rewards

Had fun working on this ad, announcing the launch of the Google Opinion Rewards app on iOS.

We needed to express the consumer benefit of a product that pays you real money for giving your opinion in a fun and relevant way. It also had to grab you in the first 5 seconds as it is running as a TrueView on YouTube (the ones you can skip). 

I wanted it to have the quirky feeling of a scene from Seinfeld, whilst having the aesthetic of a feature film, giving it the polish that hallowed iOS users would warm to and give a gift of some humour in return for interrupting whatever they wanted to watch on YouTube.

Creative Director - Robert Waddilove
Creative - Robert Waddilove & Jonathan Zames
Director - Jonathan Zames
Producer & Exec Producer - Karen Crookes
Producer - Sam Breen


Freeze! NZ Police’s most entertaining recruitment video, yet!

Love this ad to drive recruitment for the New Zealand Police force. A great combination of tongue in cheek humour with the actual facts of who they're looking for. Expertly executed and layered with fun touches, fourth wall breaking comments and a stand out moment with a man dancing to his ghetto blaster at a zebra crossing whilst a driver looks on in admiration. 

Entertainment and advertising combined beautifully to great effect. I'm sure their recruitment numbers will be the highest yet due to this.

Google Analytics In Real Life - Online Checkout

The brief: Google’s Analytics team approached us to produce a film that convinced business owners why the Google Analytics tool was invaluable to seeing how consumers were behaving on their online stores. 

The solution: We used humour to bring to life the frustrations of online shopping in an original and memorable way. Harnessing the comedic talents of writer and director, Misha Manson-Smith, we created a sketch that showed how ridiculous it would seem if poor online shopping experiences were played out in real life.

Results: Our humourous take on a potentially dry topic was something both consumers and retailers could relate to. It achieved instant YouTube popularity, reaching over 300k views in the first week, without any media spend. It gained over one million views over the duration of the campaign.

The film was not only entertaining, but also convinced people of the worth of Google Analytics. People who were driven to the website after watching the film were 2800% more likely to sign up for Google Analytics than people driven to the website through Google search.

2012 Winner Best Branded Short - SHOTS Magazine
2012 Finalist in the Cannes Lions Branded Content Film category

We went on to create two further films which expressed more failures of poor UX design in online shopping.