Dieter Rams' 10 Principles for Good Design
Wouldn't it be great to apply these to advertising too?
Gorgeous illustrations from Karolis Strautniekas
Love these illustrations from Karolis Strautniekas. He manages to capture and comment on a particular mood, whilst utilising a beautiful and textured aesthetic. I could've posted so many more but these are my faves. You can see more on his Instagram.
Google Opinion Rewards
Get: American iPhone users
To: Install the Google Opinions Reward app on their iPhones
By: Making them feel like their opinions are valuable
We needed to express the consumer benefit of a product that pays you real money for giving your opinion in a fun and relevant way. It also had to grab you in the first 5 seconds as it is running as a TrueView on YouTube (the ones you can skip).
I wanted it to have the quirky feeling of a scene from Seinfeld, whilst having the aesthetic of a feature film, giving it the polish that hallowed iOS users would warm to and give a gift of some humour in return for interrupting whatever they wanted to watch on YouTube.
Creative Director - Robert Waddilove
Freeze! NZ Police’s most entertaining recruitment video, yet!
Love this ad to drive recruitment for the New Zealand Police force. A great combination of tongue in cheek humour with the actual facts of who they're looking for. Expertly executed and layered with fun touches, fourth wall breaking comments and a stand out moment with a man dancing to his ghetto blaster at a zebra crossing whilst a driver looks on in admiration.
Entertainment and advertising combined beautifully to great effect. I'm sure their recruitment numbers will be the highest yet due to this.