With over 70 real cops, the police band, police cats, helicopters, and stunts we're here to encourage a range of New Zealanders to join our team. We want our country to be the safest, but we can't do it without your help. So, if you care enough to be a cop, we'll make sure you're capable enough.
Love this ad to drive recruitment for the New Zealand Police force. A great combination of tongue in cheek humour with the actual facts of who they're looking for. Expertly executed and layered with fun touches, fourth wall breaking comments and a stand out moment with a man dancing to his ghetto blaster at a zebra crossing whilst a driver looks on in admiration.
Entertainment and advertising combined beautifully to great effect. I'm sure their recruitment numbers will be the highest yet due to this.