Google Opinion Rewards

Uploaded by Robert Waddilove on 2018-06-26.

Get: American iPhone users
To: Install the Google Opinions Reward app on their iPhones
By: Making them feel like their opinions are valuable

We needed to express the consumer benefit of a product that pays you real money for giving your opinion in a fun and relevant way. It also had to grab you in the first 5 seconds as it is running as a TrueView on YouTube (the ones you can skip). 

I wanted it to have the quirky feeling of a scene from Seinfeld, whilst having the aesthetic of a feature film, giving it the polish that hallowed iOS users would warm to and give a gift of some humour in return for interrupting whatever they wanted to watch on YouTube.

Creative Director - Robert Waddilove


 

Freeze! NZ Police’s most entertaining recruitment video, yet!

With over 70 real cops, the police band, police cats, helicopters, and stunts we're here to encourage a range of New Zealanders to join our team. We want our country to be the safest, but we can't do it without your help. So, if you care enough to be a cop, we'll make sure you're capable enough.

Love this ad to drive recruitment for the New Zealand Police force. A great combination of tongue in cheek humour with the actual facts of who they're looking for. Expertly executed and layered with fun touches, fourth wall breaking comments and a stand out moment with a man dancing to his ghetto blaster at a zebra crossing whilst a driver looks on in admiration. 

Entertainment and advertising combined beautifully to great effect. I'm sure their recruitment numbers will be the highest yet due to this.

Google Analytics In Real Life - Online Checkout

Shopping online is meant to be easy. Find out where your customers are "checking out" with Google Analytics.

Creative/Exec Producer - Robert Waddilove

Get: Online shop owners
To: Start using Google Analytics
By: Showing them how often and easily they lose their customers.

The brief: Google’s Analytics team approached us to produce a film that convinced business owners why the Google Analytics tool was invaluable to seeing how consumers were behaving on their online stores. 

The solution: We used humour to bring to life the frustrations of online shopping in an original and memorable way. Harnessing the comedic talents of writer and director, Misha Manson-Smith, we created a sketch that showed how ridiculous it would seem if poor online shopping experiences were played out in real life.

Results: Our humourous take on a potentially dry topic was something both consumers and retailers could relate to. It achieved instant YouTube popularity, reaching over 300k views in the first week, without any media spend. It gained over one million views over the duration of the campaign.

The film was not only entertaining, but also convinced people of the worth of Google Analytics. People who were driven to the website after watching the film were 2800% more likely to sign up for Google Analytics than people driven to the website through Google search.

2012 Winner Best Branded Short - SHOTS Magazine
2012 Finalist in the Cannes Lions Branded Content Film category

We went on to create two further films which expressed more failures of poor UX design in online shopping.

Are you distracting your customers, and deterring them from buying what they really want on your site? This humorous video highlights how some missteps in the online shopping experience would look if they actually played out in real life.

What is the roadblock between finding semi-skim milk and milk skim-semi? Check out this video and learn how improving your site search can help. This humorous video highlights how some missteps in the online shopping experience would look if they actually played out in real life.

Lilysilk US Campaign

What would you do for love?When I heard the ads commercial lines, the first thought came to my mind is "Everything." Then, the holidays are the perfect timing to celebrate the love between you and your loved ones. Act now, buy something fancy for anyone you care.

Always feel frustrated about choosing the right gifts in holidays? While our suggestion is that go for silk. Silk bedding, sheets, underwear, sleepwear, shirts and clothes, you will never go wrong with them. Silk is the unique and precious gifts option for their smooth feature and rarity.

How many people would we meet in our lifetime? 50,000, perhaps. How many of them can be very close to us? None or a few. The people who walk into your life, such as, your exes, families, friends, colleagues, even strangers, can easily lose touch with you.

We created this YouTube TrueView campaign to help promote Chinese silk company, Lilysilk, to an American audience in the run up to Christmas. Early results are very encouraging in raising awareness for the brand in the US.

Batman Ninja

There's been a few suspect animations come out recently from DC / WB Animation, but this looks like an inspired route and a return to the form of Flashpoint & WAR. 

Can't wait to watch.

From Japan, to the World The most extraordinary entertainment! "Batman Ninja" In Japan Cinemas 2018 --Staff-- Director: Jumpei Mizusaki Screenplay: Kazuki Nakashima Character Design: Takashi Okazaki Music by: Yugo Kanno Animation Production: Kamikaze Douga --Cast-- Batman: Koichi Yamadera The Joker: Wataru Takagi Catwoman: Ai Kakuma Harley Quinn: Rie Kugimiya http://wwws.warnerbros.co.jp/batman-ninja/ https://twitter.com/batmanninja2018 BATMAN and all related characters and elements © & ™ DC Comics.