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Loved this skate film, what really struck me was the way nature was a huge part of the visuals. Usually we're used to seeing concrete jungles in these type of films, all grey and covered in graffiti. No denying there is plenty of concrete here, but so much green from grass sprouting through the concrete, the yellow from the sun, and that moon shoot. 

Inspired by the photography of my good friend Weston Colton (www.westoncolton.com @westoncolton), and featuring local skaters from the Salt Lake and Utah Valleys, this film was only made possible with the help of countless friends and the support of a beautiful wife. Thank you Weston Colton, Luke Jackson, Wayne Nilsson, Davis Ngarupe, Steve Aaron, Kurt Hale, Andrew Hair, Connor Prady, Zac Eskelsen, Jacob and Katie Schwarz, James Winegar, Grant Davis, Olivia Crellin, Brian Grow, Brenan Klain and everyone else who volunteered their time and advice. The music was written and performed by my good friend Micah Andersen specifically for this project. You can check out his talents here www.micahdahl.com Major thanks to the skaters who took the time to come out and believed in the project. Specifically Daniel Roman, Alex Washington, Logan Summers, Chandler Siepert, Matt Winskowski, Matt Bergmann, Levi Faust, and Tyson Bowerbank. Cameras - Sony F55, Phantom Flex 4K Aerial Photography – Helivate Films A little info on the Moon shot - We filmed in Western Utah. I used the Sony F55 and a Canon 800mm lens with a 2x converter, so effectively it turned it into a 1600mm lens. With the 2x converter the widest you can go is an F/11 so light became a bit of an issue. I found the hill we shot Daniel on just through Google Earth. Luckily it was only about an hour drive from my house so it allowed us to scout the location multiple times over the course of about a month. I had seen a similar shot here https://vimeo.com/56298775 and kinda took the info i could find on it to piece together what we wanted. I was shooting from a little over a mile away in massive field. Because this was just on the top of a dirt hill we had to build about a 100 foot track made out of plywood for Daniel to skate on. The main difficulties at that point were lining up the moon, the skater, and the camera, and then just finding the moon in the sky, which, when you're focused on such a small area and there's nothing to visually reference because it's dark, can be very difficult. We had guys up on the hill with flashlights trying to marl edge of frame, which helped. We ultimately ended up shooting three nights in a row. This was from the third night. First night we got it pretty well, but it was dusky and not totally dark. The second night was a total bust cause I had messed with some settings and by the time I fixed it the moon was up. We ended up being wrong in our camera positioning by about 300 feet each night. So when the moon first started to peak we had to grab everything and run until it was lined up, set down the camera, find the moon again, refocus, etc. Slightly stressful :) From the time the moon first touches the horizon line to when it's already fully above it is a little under 2 minutes. Ultimately there were probably 20 people who helped make this shot possible.

Something else of interest is how it reminded me of a film I always used to reference for beautiful slow motion, was this skate film shot in Paris. I loved the music and how it was almost melancholic somehow. And at the time (6 years ago) the slo-mo was so new so there was so much wow around it, and what was possible. Now we can shoot 240fps on our phones, but I still love this skate film. 

Via Coudal

Adam Curtis. Journalist

We begin with his viewers. "They are quick, clever, intellectually confident, but not intellectuals," says Curtis. "They feel intimated by a lot of the snobbery and elitism that still clings to certain areas in this country." He contrasts this with the "rigid definition of how you are supposed to think" allegedly found among intellectuals, with their attachment to theories. "My audience isn't interested in that," he says - and nor, he seems to imply, is he.

Lovely write up on Adam Curtis in Creative Review, this quote especially was interesting. Always great to hear how people perceive their audience. Curtis' summary of his audience is bold and even quite challenging, but feels bang on. 

In the piece there's also a great insight into his trademark use of Arial/Helvetica in his films, and what his intention was with that. Surprisingly comparing it to the approach taken in South Park:

"The people I really admire are South Park because South Park, who I know lots of people think are silly, are not. They are actually brilliant journalists because they have the ability to boil stories down into good, tight little bits. When I use little bits of text I'm doing what I got from South Park, which is to simplify everything right down."


The Evolution of Batman in Cinema

A journey through the evolution of Batman on the big screen and cinema as a whole. From the serials of the 1940s to the Christopher Nolan blockbusters, watch as the iconic character transforms within the different eras of filmmaking. Films used: Batman (1943 serial) Batman and Robin (1949 serial) Batman: The Movie (1966) Batman (1989) Batman Returns (1992) Batman: Mask of the Phantasm (1993) Batman Forever (1995) Batman & Robin (1997) Batman Begins (2005) The Dark Knight (2008) The Dark Knight Rises (2012) The Lego Movie (2014) Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

Showing how Batman's cinematic image has evolved through time is a fun idea for a film, and it is superbly executed by Jacob T. Swinney.

It's incredible to see it start at something resembling Nosferatu, to the knowingly silly cartoon-like Adam West to the Gothic and dark Tim Burton 1989. Much like the films, I've not really thought too much about the Schumacher films (!), so just skip those.

Fun to see one animation film sneak in there, there is some great work in the various animations been created through the years, and the Mask of the Phantasm has a lovely Art Deco design to it, which really lends itself well to the Batman mythos.

Much like Batman himself, Swinney's edit comes into its own when Zimmer's score kicks in and we see the Nolan/Bale iteration kick in. And what a thrill. Some fantastic imagery in that trilogy which are all present here, and (if you'd forgotten) reminds you how cool those films are.

Now I want to watch them all again...again.

Before the Fall

Lovely short film from my friend and colleague Mike Brookes.

The intro is my favourite part - absolutely gorgeous, slowly revealing itself - reminiscent of the game Limbo (trailer below). Interesting to see this end with a Sopranos-esque ending.
Love the type used on the title too.

A parable, set deep within the woods. A short film/personal project, inspired by things I read and saw in 2014.

My vision of a modern classic in side scrolling platformers. Limbo (stylised as LIMBO) is a puzzle-platform video game and the premiere title of independent Danish game developer Playdead. Music is from the film "The Village" (2004) OST, track is titled "Noah Visits."

Embrace the truth turd

Budweiser came out with two quite different ads for they Superbowl this year. The first here, continuing the narrative of their 'best buds' (sorry #BestBuds) narrative. This is obviously pulling at the emotional heart strings of the audience, and has proved to be a very effective  campaign for them. BrandRepublic lays out the stats:

The film received 47 million earned views in the run-up to and during last night’s Super Bowl game between the New England Patriots and the Seattle Seahawks from people specifically searching for the ad via YouTube or other channels.

This was 22 times more views than the film’s nearest rival.

It also received 2.3 million social interactions, such as Facebook or YouTube "likes", seven times the number of its nearest competitor, according to analytics firm iSpot.TV.

Emotion works.

Watch Budweiser's 2015 Super Bowl XLIX commercial, "Lost Dog." #BestBuds Music: I'm Gonna Be (500 Miles) performed by Sleeping At Last Download on iTunes: https://itunes.apple.com/us/album/im-gonna-be-500-miles-2015/id962819852 "I'm Gonna Be (500 Miles)" by Charles Stobo Reid & Craig Morris Reid; Zoo Music LTD. (PRS), all rights administered by Warner/Chappell Music LTD.

Interestingly they had another ad for the SuperBowl, this is clearly the more overtly male and product focused of the two. This is worth exploring, as a separate point, the reasons behind why they ran two campaigns in parallel. They are obviously doing different things, it's just interesting to see a brand have two very different ads running at the same time like this.

Programmatic?  (To communicate to a massive audience in more relevant ways?)

Male vs Female Audiences?

Emotion vs Product? 

Content vs Ad?

The angle of just catering to different audiences, especially when the existing audience is so great, makes sense to me. (I called this Programmatic, but still getting my head around that!) From my perspective there's no issue either. Both ads are well made and doing their job unashamedly, so it doesn't feel too try-hard or unauthentic. Budweiser has people who drink their product who just like to chill out after work, and not worry about the way it was made. They also have customers who like puppies and horses and emotional storytelling. 

Watch the 2015 Budweiser Super Bowl commercial, "Brewed The Hard Way". #ThisBudsForYou Original Music by Squeak E. Clean Productions Composer: Harry Frost Creative Director: Justin Hori Executive Music Producer: Carol Dunn Music Producer: Chris Shaw Follow Budweiser for more info: https://twitter.com/budweiser http://facebook.com/budweiser http://instagram.com/budweiser

Coming back to the "Brewed the Hard Way" ad, it initially shook me, in a good way. It struck how well targeted it is. It's always hard taking a jab at a competitor, even more so when you are the monolithic industry leader in terms of sales. To look down on the underdog is risky business. But I think Budweiser and its agency (Anomaly) created and executed this ad with laser precision. They've gone with the angle of accepting the 'truth turd' and telling an authentic story of what it means to drink a Bud, and in the process are celebrating their current audience. They also simply state what's in the product, no nonsense. Just facts.

They're making their customers feel good to drink a Bud. There's an almost playful diss at the craft breweries, it's definitely not malicious - which is key. The music also adds an element of knowing and playfulness to what they're saying. The use of historic imagery also reinforces the 'brand love' to the consumers. (It's a shame they didn't de-interlace some of the stock footage though!)

As you can imagine, some blowhards complained about the ad and Budweiser released an official statement about the ad

Brian Perkins, vice president, Budweiser

“Brewed the Hard Way” is Budweiser’s way of celebrating being a MACRO brew: a beer enjoyed by many. The prevailing discourse in beer is that small must be good, and big must be bad. We don’t accept that. Lager is one of the most difficult styles to brew well, and we have the highest standards of care to get it right. We are owning who we are without apology.

We’re delighted to have sparked a conversation around beer. Talking with beer drinkers since Sunday, we know the overwhelming majority are really enjoying seeing Budweiser speak up with conviction. This Bud’s for them.

A good response, which falls completely in line with the tone of the ad and what it is communicating. 

I'm a little torn from a consumer perspective as I don't like Budweiser, it tastes like lemonade. I do now tend to love what could be classed as craft beers. My current favourite is a crazy strong IPA from Brewdog called Jackhammer. It's got such a gorgeous flavour, but's it's very strong at 7.2%. In the Brewdog bars I also love they way they describe the beer, and how they serve it in beautiful 1/3 pint glasses.

They've created an experience around the product - which all great brands do with their products. In some way Budweiser is trying to do with this ad.

This all reminds me of one of Don Draper's infamous pitches in Mad Men, this one to Lucky Strike where he reminds them that all six tobacco companies are all selling the same product and need a way to differentiate themselves. Don simply picks up on one of the processes the tobacco goes through to become a cigarette and exploits it as a way to celebrate the product for what it is, and in turn make people feel good about it.

Don Draper and the advertising team pitch a new method of advertising Lucky Strike cigarettes after the FTC ban on claiming cigarettes are good for your health.

"Advertising is based on one thing. Happiness. Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams with reassurance that whatever it is that you're doing, it's ok. You are ok."

This ad from Budweiser is doing exactly that.

If you're drinking Budweiser you're doing ok. 

You are ok.