What does an editor do?

This film uses motion graphics to great effect to explain what an editor does. This would certainly come in handy explaining to the parents and grandparents of all editors the world over in explaining what they do.

Nobody knows what we do... so, a homage to every editor out there in those dark rooms creating art with moving images. http://insidetheedit.com Direction, Design, Animation – Dave Penn https://vimeo.com/sxfngrs Sound Design – James Locke-Hart http://www.jameslockehart.com Script – Paddy Bird http://insidetheedit.com

Mattress Dominoes

Watch us attempt to set the World Record for Mattress Dominoes

Creative Director - Brian Storey
Creative & Editor - Robert Waddilove

This hugely successful viral video for Bensons for Beds was number four in YouTube’s most globally viewed videos for a whole week. It was featured on BBC 1, ITV and Channel 4 news channels, and covered in all the UK tabloid press. CNN, ABC news and ESPN featured it over in the US. Ashton Kutcher also retweeted it to his 14 million followers.

One of my favourite comments from YouTube was "this should become an advert!!!"

This was a very interesting response to something that actually is an advert, it just happens to also be quite silly and entertaining, which is refreshing. Since it's not explicitly advertising a product or telling you that a sale is on or trying to force information on you - it becomes acceptable. It becomes viral because it's new and entertaining and people suddenly have an element of emotional connection with your brand, which you may not have had previously. As they enjoy it so much, they want to share it with their friends. That's how something goes viral.



John Hegarty on Creativity

Great list to refer back to be more creative...

1 Be fearless - be single minded in the face of opposition

2 Keep it simple - don't try to say or do too many things at once

3 Stop thinking, start feeling -creativity is driven by the heart, we respond more to emotions than logic

4 Get angry - channel the things that annoy/upset you into more creative tasks rather than getting stressed

5 Juxtaposition - don't be afraid to place two things next to one another that wouldn't normally sit together - even in your head

6 When the world zigs, zag - look in the opposite direction to everyone else

7 Avoid cynics - they drain your confidence - see number one

8 Ask Why? a lot - question everything like a child

9 Philosophy - always be looking, thinking, watching. Absorb everything around you

10 Remove your headphones! - don't cut yourself off from your environment.

The book is out on the 10 March 2014.

Hegarty on Creativity: There are No Rules

Time to Change - It's the Little Things

"When I was feeling down I'd get the phone and there'd be a text from Matt or a phone call, or he'd send me a message, an email or a stupid joke...that always made me smile" - Tim. Tim and Matt talk about their friendship and how Matt has been there for Tim when he was unwell with bipolar disorder.

Creative Director - Robert Waddilove

Led by Mind and Rethink Mental Illness, Time to Change is England's biggest programme to challenge mental health stigma and discrimination. Mental health problems are common - but nearly nine out of ten people who experience them say they face stigma and discrimination as a result. This can be even worse than the symptoms themselves.

I developed the creative and oversaw a series of online films, TV and radio commercials and print for Time to Change's new campaign for 2014, with it's focus being on the small things you can do to support someone experiencing a mental health problem. Whether that’s sending a text, chatting over a cuppa, giving them a call to find out how they are or inviting them out, for example, all these are small things that show you’re there for someone and can really make a difference. 

The campaign shows that anyone can experience a mental health problem, reduces the discomfort and awkwardness in talking about mental health and gives people the tools to help them feel able to support friends, family and colleagues affected by mental health problems. 

Everyone featured in the campaign has either had personal experience of mental health problems or been there to support a friend, colleague or loved one with their mental health by doing the little things. 

 

"We've known each other over 20 years and... she's been there throughout". Yvonne and Birgit talk about their friendship and the small things Birgit does that really make a difference when Yvonne is going through a difficult time with her mental health. Yvonne and Birgit feature in the latest Time to Change advert.

"I'm going to make a difference...I'm going to make contact" - Charlie. Charlie and Roxanne talk about their relationship and how Charlie supported Roxanne with her mental health by doing the small things like giving her a call and inviting her out.

"Just a little tiny message to say I really admire what you're doing just stick with it... they know that you care and that's the most important thing" - Liz. Liz and Lisa talk about their friendship and how they've been there to support one another with their mental health.

A homage to Braun

One of many beautiful posters from this site. All designed to promote a cool exhibition of Dieter Rams' infamous industrial design work. Loads more info in this great Creative Review blogpost.

Looking forward to going myself.

Systems is open until December 31 at the Walter Knoll London showroom, 42 Charterhouse Square, EC1M 6EA.