Mac Pro

I just can't wait to test one of these bad boys out, and is there a man made product out there that has such a beautiful production process?

The Mac Pro is a computer unlike any we have ever created. To build it, we pioneered new processes, innovated manufacturing techniques, and essentially rethought how to make a computer. This is the story of how it all comes together.

4-4-3

4-4-3 
 Independent Short
 LIFF FILM 3 Minutes Super16 An under-13’s cup final match is underway, one of
the teams players gets injured leaving the manager 
to bring on one of his timid substitutes. The manager 
gradually becomes more and more involved until he snaps.
4-4-3 was nominated for the Polaroid Newcomer Award in the Rushes Soho Shorts Festival 2004. 

 Featuring: Kell Ward
 Director: Stian Smestad
 Director of Photography: Jack Cole
 Producer: Jax Evans, (Arden Sutherland-Dodd)
 Co-Producer: Robert Waddilove
 Editor: James Rosen
 Art Direction: Magda Willi

4-4-3
Independent Short
LIFF FILM
3 Minutes Super16

An under-13’s cup final match is underway, one ofthe teams players gets injured leaving the manager to bring on one of his timid substitutes. The manager gradually becomes more and more involved until he snaps.4-4-3 was nominated for the Polaroid Newcomer Award in the Rushes Soho Shorts Festival 2004.

Featuring: Kell Ward
Director: Stian Smestad
Director of Photography: Jack Cole
Producer: Jax Evans, (Arden Sutherland-Dodd)
Co-Producer: Robert Waddilove
Editor: James Rosen
Art Direction: Magda Willi

Apple - Intention

Love this.

Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.

Cool beer packaging

I saw this linked from Coudal Partners, and really loved some of the designs, especially this one from Nelson ---> nelson

Upon looking into this beer brand (as I'd never seen or heard or it) it's actually a brand from Fosters, the drink fondly referred to as cat's piss in the UK. This is quite different from Fosters (in design anyway). This page, from the designers of Nelson's branding, Taboo, really shows off some awesome design work.

I'm especially interested in beer packaging at the moment, as my brother-in-law is contemplating a micro-brewery and we're talking about product names and branding. I'd love to go down this route, imagine how you'd savour that beer! Now, pass me an ice cold Pale Ale.

Nelson-Beer-6pack-2__zoom

Manliest Fight Ever

Just saw this on Reddit, insane fight. Amazed they could keep the ferocity of the punches going for so long. Apart from one guys face looking like a pillow at the end of it, they both must have been exhausted. Special note on the music too, excellent choice by the editor there.