John Hegarty on Creativity

Great list to refer back to be more creative...

1 Be fearless - be single minded in the face of opposition

2 Keep it simple - don't try to say or do too many things at once

3 Stop thinking, start feeling -creativity is driven by the heart, we respond more to emotions than logic

4 Get angry - channel the things that annoy/upset you into more creative tasks rather than getting stressed

5 Juxtaposition - don't be afraid to place two things next to one another that wouldn't normally sit together - even in your head

6 When the world zigs, zag - look in the opposite direction to everyone else

7 Avoid cynics - they drain your confidence - see number one

8 Ask Why? a lot - question everything like a child

9 Philosophy - always be looking, thinking, watching. Absorb everything around you

10 Remove your headphones! - don't cut yourself off from your environment.

The book is out on the 10 March 2014.

Time to Change - It's the Little Things

Creative Director - Robert Waddilove

Led by Mind and Rethink Mental Illness, Time to Change is England's biggest programme to challenge mental health stigma and discrimination. Mental health problems are common - but nearly nine out of ten people who experience them say they face stigma and discrimination as a result. This can be even worse than the symptoms themselves.

I developed the creative and oversaw a series of online films, TV and radio commercials and print for Time to Change's new campaign for 2014, with it's focus being on the small things you can do to support someone experiencing a mental health problem. Whether that’s sending a text, chatting over a cuppa, giving them a call to find out how they are or inviting them out, for example, all these are small things that show you’re there for someone and can really make a difference. 

The campaign shows that anyone can experience a mental health problem, reduces the discomfort and awkwardness in talking about mental health and gives people the tools to help them feel able to support friends, family and colleagues affected by mental health problems. 

Everyone featured in the campaign has either had personal experience of mental health problems or been there to support a friend, colleague or loved one with their mental health by doing the little things. 

 

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A homage to Braun

derek-kim-braun-poster-900-1
One of many beautiful posters from this site. All designed to promote a cool exhibition of Dieter Rams' infamous industrial design work. Loads more info in this great Creative Review blogpost.

Looking forward to going myself.

Systems is open until December 31 at the Walter Knoll London showroom, 42 Charterhouse Square, EC1M 6EA.

Mac Pro

I just can't wait to test one of these bad boys out, and is there a man made product out there that has such a beautiful production process?

4-4-3

4-4-3
Independent Short
LIFF FILM
3 Minutes Super16

An under-13’s cup final match is underway, one ofthe teams players gets injured leaving the manager to bring on one of his timid substitutes. The manager gradually becomes more and more involved until he snaps.4-4-3 was nominated for the Polaroid Newcomer Award in the Rushes Soho Shorts Festival 2004.

Featuring: Kell Ward
Director: Stian Smestad
Director of Photography: Jack Cole
Producer: Jax Evans, (Arden Sutherland-Dodd)
Co-Producer: Robert Waddilove
Editor: James Rosen
Art Direction: Magda Willi