Love this.
Cool beer packaging
I saw this linked from Coudal Partners, and really loved some of the designs, especially this one from Nelson --->
Upon looking into this beer brand (as I'd never seen or heard or it) it's actually a brand from Fosters, the drink fondly referred to as cat's piss in the UK. This is quite different from Fosters (in design anyway). This page, from the designers of Nelson's branding, Taboo, really shows off some awesome design work.
I'm especially interested in beer packaging at the moment, as my brother-in-law is contemplating a micro-brewery and we're talking about product names and branding. I'd love to go down this route, imagine how you'd savour that beer! Now, pass me an ice cold Pale Ale.
Manliest Fight Ever
Just saw this on Reddit, insane fight. Amazed they could keep the ferocity of the punches going for so long. Apart from one guys face looking like a pillow at the end of it, they both must have been exhausted. Special note on the music too, excellent choice by the editor there.
The Shoemaker
http://vimeo.com/dustincohen/theshoemaker
Lovely micro doc about a shoemaker, can't believe he's over 90 years old. Do what you love?
Brands: Please Stop Trying to Start Conversations On Twitter
Great article from AdAge
The brands that really achieve earned media at scale are the ones who relevantly insert themselves into ongoing conversations in a fun or witty way. And if the last year has taught us anything about social, it's that the window of opportunity to enter these discussions will get smaller and smaller.
It just has to be honest, it can't be contrived (or even perceived to be so). Just has to feel organic. The Oreo Superbowl response, is a good example of this.