Only just seen these videos from Old Milwaukee, the first one was made all the way back in 2012! They feel really fresh and I really like the non-plussed type of humour to these films. Just so aware of how silly they are, but playing it all very straight. Also reminds me of how Steve Austin would pour beers over himself in a celebratory way. Always interesting to see how beer companies market themselves. You can't imagine Stella Artois doing this can you?