Jonathan Ive’s 25 Minute Interview with Vanity Fair’s Graydon Carter
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iMac 5k Retina
Love how Apple is advertising the iMac 5K on their site, beautiful and useful parallax.
Briefly
““If the brief isn’t true, stop working on it. STOP””
John C Jay Global Executive Director, Wieden + Kennedy
“Fuck! Why can’t we just!? Bleugh..And there it is. That’s all you gotta do, let’s just do that!”
John Boiler CEO, 72 & Sunny
(via @neilperkin @fragglapp)
Every project starts with a brief. But very few projects end up with exceptional results. Why? As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief. Through a series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), we asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results. The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results. So while every project will still start with a brief, the dream is that more projects end up exceptional because of how these creative titans inspire (or re-inspire) the way we all think about briefs.
Why Tech-Savvy CEOs Rule the World
Microsoft's Bill Gates, Amazon's Jeff Bezos, Google's Larry Page...the list goes on. Each of these leaders possessed a deep understanding of the technology that their business was built upon. ...the best ones are those who really "get" their products--from the inside out.
One notable outlier here was Steve Jobs, but his vision clearly negated that issue.