Briefly Robert Waddilove October 4, 2014 “If the brief isn’t true, stop working on it. STOP” John C Jay Global Executive Director, Wieden + Kennedy Fuck! Why can’t we just!? Bleugh..And there it is. That’s all you gotta do, let’s just do that! John Boiler CEO, 72 & Sunny(via @neilperkin @fragglapp)