I’m a Creative Director at OLIVER, working across several accounts including: on the global adidas account, KraftHeinz in Amsterdam and Danone in London, Paris and Amsterdam.
From 2008 to 2018, I was the Creative Director & Company Director at Across the Pond, leading all creative work across Google & YouTube client work. I helped grow the business from a two-person production company working in-house at Google to a specialised content agency of 50 people servicing Google, YouTube and other clients globally through three offices in London, San Francisco, and Singapore.
In 2018 I joined Adjust Your Set as Creative Director, leading creative for a new ATL campaign for Hertz Europe. The success of this campaign led to the development of a 30-person in-house agency at Hertz's European HQ, covering all advertising activity for their European markets, including digital, social, OOH, in-location and internal comms.
In September 2020 I began a new role as the Global Creative Director at OLIVER on the adidas account; building and leading a team of 100 creatives, designers, writers and animators in Portland, Mexico City, London, Amsterdam, Cape Town, Delhi and Kuala Lumpur.
In 2023, in addition to adidas, I joined the Danone and KraftHeinz accounts.
Get in touch
Email - robert@waddilover.com
Shots
Best Branded Short of the Year – Win
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer
Cannes Lions
Nomination
‘Google Analytics In Real Life – Online Checkout’
Creative & Executive Producer
Rushes
Polaroid Newcomer Award – Shortlisted
‘4-4-3′
Producer
BTAA/Kodak Student Commercial Awards
Best in Brief – Win
Best Overall – Win
‘Cycle of Life‘
Director
TCM Classic Shorts
Best Short Film – Shortlisted
‘Practise Makes Perfect’
Producer