Get: American iPhone users
To: Install the Google Opinions Reward app on their iPhones
By: Making them feel like their opinions are valuable
We needed to express the consumer benefit of a product that pays you real money for giving your opinion in a fun and relevant way. It also had to grab you in the first 5 seconds as it is running as a TrueView on YouTube (the ones you can skip).
I wanted it to have the quirky feeling of a scene from Seinfeld, whilst having the aesthetic of a feature film, giving it the polish that hallowed iOS users would warm to and give a gift of some humour in return for interrupting whatever they wanted to watch on YouTube.
Creative Director - Robert Waddilove