adidas Originals - CRM & APP Campaigns

adidas Originals release multiple products and collections each month, which require communication concepts to run on the adidas website, mobile app and through email/CRM to drive awareness and sales.

Each brief will typically just have the generic catalogue product imagery (as below), with no campaign photography, design, copy or animation.

The challenge is to create a concept through copy, design and animation, to bring these campaigns to life.
They need to reflect the tone and spirit of the products whilst standing out from the noise, expressing product features or benefits and reflect the brand in a premium and creative way in order to capture audiences attention and drive them to explore further

Here is a small selection of recent projects…

adidas - Digital Gift Cards

BRIEF

adidas wanted to update the look and feel of their gift cards, as well as the corresponding marketing materials that promote the gift cards on their channels. They tasked us with developing a scaleable design system alongside promotional materials.

APPROACH

After researching competitors and adidas’ own data, we felt that in addition to the main branded cards, we should create cards that carried personal messages as well as a new design approach to all the adidas sponsored football teams.

The main branded cards were updated to correct brand guidelines for sizing and placement, alongside backgrounds inspired by the brand and products. The Originals card simply uses the brand blue with a subtle gradient, whilst the performance card was inspired by the pattern of the soles of adidas shoes.

Updated brand cards

We wanted to create more options for people to send relevant messages, for personal or professional purposes, so building on the successful ‘Happy Birthday’ gift card, we created a system that would allow for other sentiments.

Finally, for the football cards, we referenced a campaign we created earlier in the year for adidas, where we embraced the patterns and textures of each adidas football team jersey to promote a new ‘pastel pack’ release for Man Utd, Arsenal, Juventus and Bayern Munich.

Arsenal Pastel Pack masthead

Final Gift Cards - Brand, Pride, Parley, Personal Messages & Football Clubs

Promo
We then created promotional material featuring the new cards, to be used across adidas’ own channels, including social.

Promo Film for Social

Johnnie Walker 200th Anniversary

Creative & Creative Director

Concepted and led execution of four films to promote four new exclusive releases from Johnnie Walker to celebrate their 200th Anniversary. The films were used across social channels globally to promote the new products.

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adidas - Home Kit Assembly

Creative & Creative Director

During the Coronavirus (COVID-19) outbreak, with lockdowns occurring throughout Europe, adidas wanted to make it as easy and affordable for people to get all the right kit to continue football training at home, or even get in the right mood for any e-gaming you might now be doing during lockdown.

I was inspired by LEGO and IKEA manuals for their friendly and simple layouts as a way to express adidas doing the same, but with their own products. I also loved the idea of placing all the adidas products into the AIRFIX kits as a visual pun, helping land the double meaning of adidas providing all the kit you need.

At the core of this idea was to not wallow in what was happening, which many brands were doing at the time, and bring something light and even a little fun to the proceedings.

The campaign ran mainly on adidas’ homepages across Europe, iOS & Android apps and through email to subscribers, and went on to be their most successful campaign during that period.

Instagram Story

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Hertz - The Great British Getaway

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Brief
Promote the launch of the Mini (and British collection in general) for a Q4 2019 launch.

Idea
‘The Great British Getaway’
Create three unique Mini’s celebrating British culture and history with vinyl wraps around the cars.

The film leans into the getaway aspect of the Mini, obviously inspired by The Italian Job, showing three ‘normal’ minis speed into a hangar, get a paint job to disguise themselves, then speed out.
The photoshoot covered all the British collection cars as well.

We designed all the Mini’s in-house and collaborated with YouTube star Yiannimize to wrap the Mini’s successfully. They also created their own behind-the-scenes film for their YouTube challenge.


Deliverables
Launch film for social and website
Photos for banners, owned, social