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iMac 5k Retina
Love how Apple is advertising the iMac 5K on their site, beautiful and useful parallax.
Briefly
““If the brief isn’t true, stop working on it. STOP””
John C Jay Global Executive Director, Wieden + Kennedy
“Fuck! Why can’t we just!? Bleugh..And there it is. That’s all you gotta do, let’s just do that!”
John Boiler CEO, 72 & Sunny
(via @neilperkin @fragglapp)
Every project starts with a brief. But very few projects end up with exceptional results. Why? As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief. Through a series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), we asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results. The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results. So while every project will still start with a brief, the dream is that more projects end up exceptional because of how these creative titans inspire (or re-inspire) the way we all think about briefs.
Why Tech-Savvy CEOs Rule the World
Microsoft's Bill Gates, Amazon's Jeff Bezos, Google's Larry Page...the list goes on. Each of these leaders possessed a deep understanding of the technology that their business was built upon. ...the best ones are those who really "get" their products--from the inside out.
One notable outlier here was Steve Jobs, but his vision clearly negated that issue.
Sir John Hegarty on How the Ad Industry Has Lost Its Courage
Sir John Hegarty seems to be saying this a lot lately, but a good article in AdAge nonetheless.
Sir John's first job was at Benton & Bowles' London office. "I was this upstart young creative who was very lippy, who had all the opinions going for me in the world." And he soon found out he was dealing with people "who just didn't get it."
But he kept offering up his unadulterated opinions on how things should be, "and in the end it was kind of, 'John, I think our paths should now part and you should seek your fortune elsewhere.' It was a very nice firing in a way."
I can't help but feel an affinity for his first job where people 'didn't get it' to how many people today don't really 'get' content marketing and how to be truly effective in marketing their brand/product/service by using content properly (not just using it as a way to get your logo on minutes of video, for example). (It's funny how he even places disdain on "some bloke in a sweaty T-shirt who's 18-and-a-half has said to you, 'You don't need to do that.") Does Hegarty now not 'get it'? (don't shoot me!).
With regard to content marketing, it certainly feels there's still a lot of educating to do to bring people (agencies, brands, colleagues) around, and in line with Hegarty's point - everyone needs to be brave and courageous with their budgets to really be successful.