Loved this talk from Gary Vaynerchuk. His intensity is something to behold - and he makes some great points. One that really stuck out was using all the different platforms we have access to in the right way. Instead of just whacking links on twitter (something I'm guilty of) use it to connect with people on twitter.
Don't just use these platforms to link people to content that lives elsewhere.
Create content that's native to that platform, or don't bother.
This film uses motion graphics to great effect to explain what an editor does. This would certainly come in handy explaining to the parents and grandparents of all editors the world over in explaining what they do.
Great list to refer back to be more creative...
1 Be fearless - be single minded in the face of opposition
2 Keep it simple - don't try to say or do too many things at once
3 Stop thinking, start feeling -creativity is driven by the heart, we respond more to emotions than logic
4 Get angry - channel the things that annoy/upset you into more creative tasks rather than getting stressed
5 Juxtaposition - don't be afraid to place two things next to one another that wouldn't normally sit together - even in your head
6 When the world zigs, zag - look in the opposite direction to everyone else
7 Avoid cynics - they drain your confidence - see number one
8 Ask Why? a lot - question everything like a child
9 Philosophy - always be looking, thinking, watching. Absorb everything around you
10 Remove your headphones! - don't cut yourself off from your environment.
The book is out on the 10 March 2014.
One of many beautiful posters from this site.
All designed to promote a cool exhibition of Dieter Rams' infamous industrial design work.
Loads more info in this great Creative Review blogpost.
Looking forward to going myself.
Systems is open until December 31 at the Walter Knoll London showroom, 42 Charterhouse Square, EC1M 6EA.
I just can't wait to test one of these bad boys out, and is there a man made product out there that has such a beautiful production process?