I admit, like many, to suffering from imposter syndrome at times (most of the time in my case). I never trained or worked 'properly' as a planner or strategist at an established creative agency, so I have this constant battle going on in my head, especially when the actual word 'strategy' is in my job title (!).
I have been lucky enough to work closely enough with some very talented people at our own agency, the Google Creative Lab and with strategists in agencies we sometimes partner with on projects. This has given me great insight into how to approach a brief and an audience, especially when combined with my own experience in the industry.
I do take comfort reading things which resonate with how I work, or at least want to work. The fact that 'content' is where I ply my trade gives me confidence though, something quite fun in reading articles or tweets from more established agency strategy people dissing it, or the way the word 'content' is used as this blanket term which covers such a wide range of executions. It makes me feel it's still an undiscovered little gem in the great scheme of marketing and brand strategies.
Anyway, coming back to the point about reading interesting things about what makes a good planner or strategist, I came across this great deck on SlideShare from Heidi Hackemer. It was good to see that many of the observations in the deck resonated with how I seem to work.