This film uses motion graphics to great effect to explain what an editor does. This would certainly come in handy explaining to the parents and grandparents of all editors the world over in explaining what they do.
Mattress Dominoes
Creative Director - Brian Storey
Creative & Editor - Robert Waddilove
This hugely successful viral video for Bensons for Beds was number four in YouTube’s most globally viewed videos for a whole week. It was featured on BBC 1, ITV and Channel 4 news channels, and covered in all the UK tabloid press. CNN, ABC news and ESPN featured it over in the US. Ashton Kutcher also retweeted it to his 14 million followers.
One of my favourite comments from YouTube was "this should become an advert!!!"
This was a very interesting response to something that actually is an advert, it just happens to also be quite silly and entertaining, which is refreshing. Since it's not explicitly advertising a product or telling you that a sale is on or trying to force information on you - it becomes acceptable. It becomes viral because it's new and entertaining and people suddenly have an element of emotional connection with your brand, which you may not have had previously. As they enjoy it so much, they want to share it with their friends. That's how something goes viral.
John Hegarty on Creativity
Great list to refer back to be more creative...
1 Be fearless - be single minded in the face of opposition
2 Keep it simple - don't try to say or do too many things at once
3 Stop thinking, start feeling -creativity is driven by the heart, we respond more to emotions than logic
4 Get angry - channel the things that annoy/upset you into more creative tasks rather than getting stressed
5 Juxtaposition - don't be afraid to place two things next to one another that wouldn't normally sit together - even in your head
6 When the world zigs, zag - look in the opposite direction to everyone else
7 Avoid cynics - they drain your confidence - see number one
8 Ask Why? a lot - question everything like a child
9 Philosophy - always be looking, thinking, watching. Absorb everything around you
10 Remove your headphones! - don't cut yourself off from your environment.
The book is out on the 10 March 2014.
Time to Change - It's the Little Things
Creative Director - Robert Waddilove
Led by Mind and Rethink Mental Illness, Time to Change is England's biggest programme to challenge mental health stigma and discrimination. Mental health problems are common - but nearly nine out of ten people who experience them say they face stigma and discrimination as a result. This can be even worse than the symptoms themselves.
I developed the creative and oversaw a series of online films, TV and radio commercials and print for Time to Change's new campaign for 2014, with it's focus being on the small things you can do to support someone experiencing a mental health problem. Whether that’s sending a text, chatting over a cuppa, giving them a call to find out how they are or inviting them out, for example, all these are small things that show you’re there for someone and can really make a difference.
The campaign shows that anyone can experience a mental health problem, reduces the discomfort and awkwardness in talking about mental health and gives people the tools to help them feel able to support friends, family and colleagues affected by mental health problems.
Everyone featured in the campaign has either had personal experience of mental health problems or been there to support a friend, colleague or loved one with their mental health by doing the little things.
A homage to Braun
One of many beautiful posters from this site.
All designed to promote a cool exhibition of Dieter Rams' infamous industrial design work.
Loads more info in this great Creative Review blogpost.
Looking forward to going myself.
Systems is open until December 31 at the Walter Knoll London showroom, 42 Charterhouse Square, EC1M 6EA.